Email Metrics for Syndicate Leads: Tracking Engagement & Performance

[Section 11] Email Metrics - Highlights

Key Takeaways:

1. Email vs. Syndicate Platforms
   
   • The speaker deliberately avoids syndicate platforms, preferring email to reach investors where they work.
     
   • Angel investing is not urgent; investors don’t have to act, so accessibility is key.
     
   • Email provides analytics that syndicate platforms lack, allowing tracking of opens and clicks.
     
2. Email Performance Benchmarks
   
   • Deal Publication Emails:
     
     • 65–70% open rate
       
     • 6% click rate per email
       
     • Each deal is shared three times with different messaging to maintain interest.
       
   • Deal Engagement Emails:
     • 75% open rate
       
     • 9% click rate
     • Metrics remain stable even with thousands of investors.
       
3. Email Metrics Over Time
   
   • Metrics remain consistent as the investor base grows.
     
   • Open rates fluctuate between 56–75%, click rates around 5–10%, and unsubscribe rates stay below 1.5%.
     

Proves email is scalable for syndicates, maintaining engagement as the list expands.

‍