[Section 11] Email Metrics - Highlights
Key Takeaways:
- Email vs. Syndicate Platforms
- The speaker deliberately avoids syndicate platforms, preferring email to reach investors where they work.
- Angel investing is not urgent; investors don’t have to act, so accessibility is key.
- Email provides analytics that syndicate platforms lack, allowing tracking of opens and clicks.
- The speaker deliberately avoids syndicate platforms, preferring email to reach investors where they work.
- Email Performance Benchmarks
- Deal Publication Emails:
- 65–70% open rate
- 6% click rate per email
- Each deal is shared three times with different messaging to maintain interest.
- 65–70% open rate
- Deal Engagement Emails:
- 75% open rate
- 9% click rate
- Metrics remain stable even with thousands of investors.
- 75% open rate
- Deal Publication Emails:
- Email Metrics Over Time
- Metrics remain consistent as the investor base grows.
- Open rates fluctuate between 56–75%, click rates around 5–10%, and unsubscribe rates stay below 1.5%.
- Metrics remain consistent as the investor base grows.
Proves email is scalable for syndicates, maintaining engagement as the list expands.
FAQs
Why are emails preferred over syndicate platforms?
Email reaches investors where they already work, making it more accessible for a non-urgent decision like angel investing while avoiding the friction of platform logins.
How does email outperform syndicate platforms in tracking engagement?
Email provides clear analytics such as open rates and click rates, allowing operators to measure investor interest and optimize communication—insights most syndicate platforms don’t offer.
What email performance benchmarks indicate strong investor interest?
Deal emails consistently achieve 65–70% open rates and around 6% click rates, while engagement-focused emails perform even better with up to 75% opens and 9% clicks.
Why is each deal shared multiple times via email?
Re-sharing deals with different messaging helps capture attention across varied investor preferences and schedules, without causing fatigue or engagement drop-offs.
Is email scalable as an investor base grows?
Yes. The metrics remain stable even with thousands of investors, proving that email scales effectively while maintaining high engagement and low unsubscribe rates.
