[Section 12] LP Engagement Casestudy - Highlights
- The Importance of Investor Engagement
- Engaged investors are critical for a syndicate’s success.
- One-to-one onboarding is an upfront investment that unlocks scale when deals are executed.
- Engaged investors are critical for a syndicate’s success.
- Case Study: Warm vs. Cold Investor Networks
- Warm Network (Angel School)
- Prioritises onboarding and engagement.
- Metrics show higher investor commitment and trust.
- Prioritises onboarding and engagement.
- Cold Network (Abel’s Syndicate)
- Grew rapidly (1,600+ investors in a year) with minimal engagement.
- Relies purely on volume, lacking relationship depth.
- Grew rapidly (1,600+ investors in a year) with minimal engagement.
- Warm Network (Angel School)
- Operational Differences
- Abel’s syndicate had two partners + one full-time employee at $6K/month for operations.
- Lacked proper infrastructure, tools, and engagement strategy.
- As a result, struggled to convert investors effectively.
- Abel’s syndicate had two partners + one full-time employee at $6K/month for operations.
- Funnel Metrics Comparison
- Angel School:
- 15% investor engagement rate → 25% commitment rate → $560K per deal (with an avg. check of $15K).
- 15% investor engagement rate → 25% commitment rate → $560K per deal (with an avg. check of $15K).
- Abel’s Syndicate:
- Only achieving ~$250K per deal despite a larger investor base.
- Engagement x commitment rate is 3.6x lower than Angel School’s.
- Only achieving ~$250K per deal despite a larger investor base.
- Angel School:
- Conclusion
- Warm, engaged networks vastly outperform cold, high-volume networks.
- One-to-one onboarding builds trust, which directly unlocks capital.
- Even at scale, investor engagement remains the biggest bottleneck in syndicate performance.
- Warm, engaged networks vastly outperform cold, high-volume networks.
